Sponsored Posts

Daniel Kelley is a reformed black hat hacker who underwent a significant transformation during his four-year incarceration. After his release, he has contributed to over 100 bug bounty programs with major companies, developed a non-profit cyber threat intelligence platform, and founded a private cybersecurity community with more than 100 members. His insights have been featured in publications such as Darknet Diaries, Vice, SecurityWeek, Computer Weekly, The Wall Street Journal, Cybercrime Magazine, and Euro News. Today, he is a respected cybersecurity influencer with a large following of cybersecurity professionals. He also runs Cyberou, a cybersecurity marketing agency and has worked with 35+ cybersecurity companies to date.

Each sponsored post will have one main call to action (CTA). A conversion is classified as an action taken or engaged with that CTA. For example, if you were promoting a white paper, users that download that white paper would be classified as a conversion. Similarly, if your CTA is to sign up for a demo, each demo request would count as a conversion. This focused approach allows for clear measurement of campaign effectiveness and ensures your sponsored content drives specific, measurable results aligned with your marketing objectives.

I provide two options for creating content. You can either supply your own content for a sponsored post, or I can create it for you. If I create it, I can write an article for you anonymously (ghostwriting) or publish it as a guest post on your blog. For a longer-term partnership, I could even publish content as if I were part of your team. If I write the content, the cost will be slightly higher than using content you already have. However, my custom content often resonates more with my audience because it feels more personal.

I provide comprehensive analytics for each sponsored post to help you measure success. This includes total reach and impressions, engagement metrics (likes, comments, shares), click-through rates, conversion tracking, and audience demographics. After your campaign, you'll receive a detailed performance report with these metrics. I also offer a post-campaign consultation to discuss the results and provide insights for future campaigns. Success is measured against the specific goals I establish together with you at the beginning of the campaign.

To get started with your sponsored post, here's the step-by-step process:

Once these steps are complete, your post will be live and ready to engage with my audience.